MKT 3000
Marketing Foundations · 3 credits · Fall 2026
Requirements
Prereq: [ENG2100, (pre-calc or higher lvl math or calc plcmnt) & sophomore status & (ZICK/ZKTP/ZKDS stdnt grp)] or [Official BusCom-BA, Official MusicMgt-BA, or NBMKT minor]
About this course
This course introduces students to the fundamental concepts and principles ofcontemporary marketing. Upon completion, students will be able to: (a) explain the essential role of marketing in business and (b) develop a comprehensive marketing plan for a product or service by using the building blocks of marketingstrategy (segmentation, target marketing, and positioning) and the elements of the marketing mix (product, price, communication, and distribution) in an effective manner. Students will learn to identify marketing problems, analyze the situation based on relevant information and sound marketing principles, recommendimplementable solutions, and communicate these effectively and persuasively.
Seat status as of Sep 28, 10:49 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.
19 of 19 sections · 5 open
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