MKT 211
Advertising · 4 credits · Spring 2027
Requirements
Prerequisite: MKT 111
About this course
The course examines the principles and applications of advertising in modern business, details the procedures and techniques necessary for advertising campaigns and execution via preparation of a marketing/advertising plan, and stresses marketing/advertising strategy. Evaluation of social and ethical responsibilities of advertising.
Seat status as of Oct 2, 10:27 AM ET. Seats can change between refreshes.
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