MKT 4557
Digital Media Advertising · 3 credits · Spring 2027
Requirements
Prereq: MKT 3620 and {[(ZICK or ZKTP Student Group) and (ZK4L/ZK4P stdnt grp: details at https://bit.ly/4000-level-bus-courses)] or [ZKDS student group]}
About this course
This course provides a comprehensive treatment of key elements driving the formulation and execution of a digital advertising strategy. Students will expand their understanding of building a brand through marketing communications involving digital channels such as websites, mobile apps, social media, paid media, email, and other emerging technologies, including artificial intelligence, to bring that brand to market. This course specializes in providing agency-side experience, and students will engage in the creative ideation, planning, execution, optimization, and reporting involved in interactive advertising campaigns through group assignments, class discussions, industry engagement, and other tools. At the end of this course, students will be able to exhibit expertise in leading interactive advertising campaigns and address challenges related to client acquisition, partnership development, account management and creative execution.
Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.