MKT 324
Digital marketing Analytics · 4 credits · Spring 2027
Requirements
PREREQUISITE: MKT 360 OR MKT 410
About this course
Providing students with an understanding of the strategic and operational aspects of marketing analytic tools and technologies. Students will learn how analytics can influence and support the creation of new marketing strategies and how those strategies, in turn, can impact customer relationships, brand response, and sales. Student will learn key digital analytics concepts and be exposed to a wide variety of software, platforms and tools
Seat status as of Oct 3, 3:59 AM ET. Seats can change between refreshes.
D001-LEC Regular
Mon · 6:30 PM - 9:50 PM
Online-Synchronous
Instructor not announced yetOnline SynchronousOpen