BUS 243
Foundations of Marketing · 3 credits · Spring 2027
Requirements
Prereq.: (ECON 100 or ECON 102) and (BUS 160W or MEDST 101)
About this course
This course explores the core principles and practices of modern marketing, examining the essential role marketing plays in business strategy and organizational growth. Students will learn to identify marketing challenges, analyze opportunities, and design effective strategies using key concepts such as segmentation, targeting, positioning, and the marketing mix. They will develop practical skills in strategic thinking, business communication, and data analysis through real-world case studies and projects.
Seat status as of Oct 2, 8:21 PM ET. Seats can change between refreshes.
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