MKT 341
Introduction to Marketing · 3 credits · Spring 2027
Requirements
PREQ: BUS 201 or {BUS 160 or BUS 220}
About this course
Introduction to concepts, institutions and policies of distribution; relationships among manufacturers, wholesalers, retailers, and consumers, market research and strategies, advertising, and sales management. This course can be offered as a face-to-face course, a hybrid course or as a fully online asynchronous.
Seat status as of Oct 3, 4:54 AM ET. Seats can change between refreshes.
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