COM 3405
Public Health Campaigns · 3 credits · Spring 2027
Requirements
P:COM1332 or COM 1403; ENG1121 or Higher
About this course
Concepts and skills for developing, implementing and evaluating health communication campaigns for diverse audiences. Students use best practices to explore techniques for formative research, audience segmentation, message development and evaluation. Effective strategies and potential challenges are considered in the development of a multimedia health campaign using multiple communication channels. Translating scientific insights for accessibility are also covered. Specific emphasis on approaches to designing culturally sensitive interventions and reaching under-served populations.
Seat status as of Oct 2, 10:13 AM ET. Seats can change between refreshes.