FPA 9140
Marketing the Arts · 3 credits · Fall 2026
About this course
This course will provide an overview of techniques utilized by arts businesses to increase sales, develop and retain audiences, and create awareness. Students will learn to select marketing tools to suit strategic goals and budget limitations, develop brand recognition, coordinate messages across media, manage press relations, create marketing budgets and sales projections, and evaluate campaign results.
Seat status as of Sep 28, 10:49 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.
URA-LEC Regular
Thu · 6:05 PM - 9:00 PM
B - Vert 9-130
Fernando MastersonNo Rate My Professors rating foundHybrid SynchronousClosed