FPA 9140
Marketing the Arts · 3 credits · Spring 2027
About this course
This course will provide an overview of techniques utilized by arts businesses to increase sales, develop and retain audiences, and create awareness. Students will learn to select marketing tools to suit strategic goals and budget limitations, develop brand recognition, coordinate messages across media, manage press relations, create marketing budgets and sales projections, and evaluate campaign results.
Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.
No sections have been posted for this course in this term yet.