MKT 4540
Branding · 3 credits · Spring 2027
Requirements
Prerequisite: MKT 3000 and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).
About this course
This course is designed to introduce students to the process of transforming a product into a brand. Through a combination of real world examples, individual weekly assignments and a theoretical understanding of the branding process, the course will help students understand the importance of branding and comprehend the complexity of the process.
Seat status as of Oct 3, 4:49 AM ET. Seats can change between refreshes.
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