MKT 4540

Branding · 3 credits · Spring 2027

Requirements

Prerequisite: MKT 3000 and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).

About this course

This course is designed to introduce students to the process of transforming a product into a brand. Through a combination of real world examples, individual weekly assignments and a theoretical understanding of the branding process, the course will help students understand the importance of branding and comprehend the complexity of the process.

Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.

BMWA-LEC Regular

Mon/Wed · 9:05 AM - 10:20 AM

B - Vert 3-165

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