PAF 3108
Strategic Communication for Pu · 3 credits · Fall 2026
Requirements
Prerequisite: ENG 2150.
About this course
In this course, students will create and manage persuasive campaigns for a range of government and nonprofit organizations in fields such as healthcare, education, and environmentalism. Students will study theories of persuasion and social influence, and classic media campaigns such as public service announcements against drunk driving and ads for political candidates. Through such studies, students will learn how to apply principles of persuasion to influence diverse audiences in contemporary contexts involving issue advertising, election drives, the Internet, social media, and movement communication.
Seat status as of Sep 28, 10:49 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.