BUS 140
Intro to Business Analytics · 3 credits · Spring 2027
About this course
A basic understanding of how to use data to inform business decision-making. The course introduces descriptive (what happened?), diagnostic (why did it happen?), predictive (will it happen in the future?), and prescriptive (what should we do?) analytics across marketing, accounting, finance, and operations. It also introduces adaptive/autonomous business analytics, which is built on artificial intelligence, and considers data ethics. The course fosters critical thinking and develops business analysis skills, from learning to ask the right questions to interpreting and presenting results. The course emphasizes the creation and interpretation of data visualizations and a hands-on approach using Excel. Students also work with Power BI and/or Tableau.
Seat status as of Oct 2, 8:21 PM ET. Seats can change between refreshes.
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