MAR 220
Essentials of Advertising · 3 credits · Fall 2026
Requirements
Prerequisite: MAR 100 and ENG 101
About this course
This course is designed to provide an introduction to and an overview of advertising, its use as a management tool and its place in the marketing picture. Included are: the approach to creativity, media mathematics, planning and strategy, campaign concepts, research, and media selection.
Seat status as of Oct 3, 6:47 AM ET. Seats can change between refreshes.
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