MAR 220
Essentials of Advertising · 3 credits · Spring 2027
Requirements
Prerequisite: MAR 100 and ENG 101
About this course
This course is designed to provide an introduction to and an overview of advertising, its use as a management tool and its place in the marketing picture. Included are: the approach to creativity, media mathematics, planning and strategy, campaign concepts, research, and media selection.
Seat status as of Oct 2, 6:33 PM ET. Seats can change between refreshes.
1600-LEC Regular
Mon · 4:00 PM - 6:45 PM
Online-Synchronous · Alexandra Wei★ 4.2(11)
Online SynchronousOpen
1601-LEC Regular
Wed · 4:00 PM - 6:45 PM
Online-Synchronous · Alexandra Wei★ 4.2(11)
Online SynchronousOpen
1602-LEC Regular
Tue · 4:00 PM - 6:45 PM
Online-Synchronous · Alexandra Wei★ 4.2(11)
Online SynchronousOpen