MKT 4420
International Marketing · 3 credits · Fall 2026
Requirements
Prerequisite: MKT 3400 and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).
About this course
The course provides a framework for students to develop and manage marketing strategies for international markets. It covers a wide range of topics such as analyzing different country environments, international competition, and multinational market segmentation, the development of international strategy, and its coordination and integration.
Seat status as of Sep 28, 10:49 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.