BUSI 208
Marketing Management · 3 credits · Spring 2027
Requirements
Pre: BUSI 102
About this course
Marketing aims to build, strengthen, and grow the customer base of a business and is thus vital for a business to generate revenues and profits. In this course you will become familiar with different aspects of marketing and with their connection to other functional areas of a business in pursuit of the overarching goal of profit maximization. Additionally, you will apply these concepts to examine and evaluate their use by actual businesses, small and large.
Seat status as of Oct 2, 10:12 AM ET. Seats can change between refreshes.
No sections have been posted for this course in this term yet.