BUS 21000
Creating Value thru Marketing · 3 credits · Fall 2026
Requirements
Prerequisite: ECO 10000.
About this course
Marketing creates value for customers, and therefore value for organizations. This course introduces students to the strategic concepts, practical decision-making and most common metrics required for a successful marketing plan, while also exploring the connections between marketing and other business functions.
Seat status as of Oct 3, 6:55 AM ET. Seats can change between refreshes.
01-LEC Regular
Tue/Thu · 2:30 PM - 3:45 PM
West Bldg W208
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