BBA 467
Marketing Research · 3 credits · Fall 2026
Requirements
Pre-requisite BBA 303 and 332
About this course
A practical approach to the study of research principles and procedures as an important tool of consumer and industrial marketing decisions. Qualitative as well as quantitative techniques are stressed, and these methods are aligned with planning, operation, and controlling aspects of marketing management.PREREQ: BBA 303 and BBA 332.
Seat status as of Oct 3, 8:09 AM ET. Seats can change between refreshes.
OA01-LEC Regular
Arranged · TBA
Online-Asynchronous
Deborah DiaiteNo Rate My Professors rating foundOnline AsynchronousClosed
OS81-LEC Regular
Fri · 6:00 PM - 8:40 PM
Online-Synchronous
Nripendra SinghNo Rate My Professors rating foundOnline SynchronousOpen