BBA 467
Marketing Research · 3 credits · Spring 2027
Requirements
Pre-requisite BBA 303 and 332
About this course
A practical approach to the study of research principles and procedures as an important tool of consumer and industrial marketing decisions. Qualitative as well as quantitative techniques are stressed, and these methods are aligned with planning, operation, and controlling aspects of marketing management.PREREQ: BBA 303 and BBA 332.
No sections have been posted for this course in this term yet.