MKT 420
Marketing Management · 4 credits · Fall 2026
Requirements
Pre-Requisites: MTH 130, 221, 230, 231, 232, or 236; ACC 121, MGT 110, MKT 111, ECO 111, ECO 112, BUS 160, BUS 215, and MGT/ECO 230 and FNC/ECO 240 AND MKT 310 or 320. Senior Standing Required.
About this course
The course focuses on the major decisions facing marketing management in its attempt to harmonize the objectives and resources of the company with the opportunities found in the marketplace. The course is analytical in nature and draws heavily on the basic disciplines of economics, behavioral science, and mathematics.
Seat status as of Oct 3, 7:35 AM ET. Seats can change between refreshes.
E001-LEC Regular
Tue · 6:30 PM - 9:50 PM
2M 216
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