BUS 610
Strat Mktg & Soc Resp Practice · 3 credits · Fall 2026
About this course
This course will cover the principles of marketing management. Topics covered include: environments of marketing, social marketing, green marketing, buyer behavior, marketing research, market segmentation, market forecasting, product planning and development, pricing, advertising, and global marketing. This course will stress the importance of ethics and corporate social responsibility when making marketing decisions.
Seat status as of Sep 28, 10:38 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.
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