MKT 4630
Mrktng Analytics with Big Data · 3 credits · Spring 2027
Requirements
Prerequisite: MKT 3000 and [(ZICK/ZKTP stdnt grp & ZK4L/ZK4P stdnt grp: details, https://bit.ly/4000-level-bus-courses) or (ZKDS stdnt grp)]
About this course
The course focuses on how companies can optimize their marketing mix ? Product, Price, Place, and Promotion using Big Data. Marketing is about driving growth and increasing your organization?s market share. The course utilizes cases and industry papers to identify and define problems faced by marketing departments across industries, and teaches students how to solve these problems through the analysis of Big Data.
Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.
FTA-LEC Regular
Tue · 4:10 PM - 5:25 PM
B - Vert 5-160 · Yun Wang
Hybrid AsynchronousOpen