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MKT 11

Principles of Marketing · 3 credits · Spring 2027

Requirements

Corequisite: ENG 110 (if required)

About this course

Introduction to the role and scope of marketing in a rapidly changing and challenging environment. Designed to set an overall framework for further studies in the marketing field, this course surveys broad marketing issues and focuses on the planning and implementation of product, promotion, pricing, and distribution strategies.

Seat status as of Oct 2, 7:28 PM ET. Seats can change between refreshes.

D01-LEC Regular
Tue/Thu · 10:00 AM - 11:15 AM
Meister 704
Instructor not announced yet
In PersonOpen
D02-LEC Regular
Tue/Thu · 2:00 PM - 3:15 PM
Meister 226
Instructor not announced yet
In PersonOpen
E01-LEC Regular
Mon/Wed · 6:00 PM - 7:15 PM
Online-Synchronous
Instructor not announced yet
Online SynchronousOpen
E02-LEC Regular
Mon/Wed · 6:00 PM - 7:15 PM
Meister G03C
Instructor not announced yet
In PersonOpen