MAR 230
Essentials of Public Relations · 3 credits · Fall 2026
Requirements
Prerequisite: ENG 101 and MAR 100
About this course
The objective of this course is to introduce students to the theory and practice of public relations. Specifically, the students will learn about the shifting relationship between advertising and PR, the roles PR professionals play in organizations and PR firms, market research, strategic planning, dealing with the media and communicating with target audiences, as well as changes under way in the field.
Seat status as of Oct 3, 5:48 AM ET. Seats can change between refreshes.
1700-LEC Regular
Tue/Thu · 5:00 PM - 6:15 PM
Online-Synchronous
Heather McElrathNo Rate My Professors rating foundOnline SynchronousOpen