MKT 9741

About this course

In Marketing Analytics with Big Data, students will solve complex real-worldbusiness problems by working in an actual cloud computing environment such asAmazon Web Services (AWS) or Google Cloud. The curriculum revolves aroundforming small collaborative groups to answer actual industry Request forProposals (RFP). The course delves into three distinct areas: Analysis, DataScience and Marketing. Part I examines Analytical theory so students understandthe advantages of various methodologies & frameworks in a data-driven researchprocess. The Data Science portion summarizes various machine learningalgorithms with a low-code overview of languages such as SQL, Python andNumpy. Finally, the Marketing portion engages students to interpret consumerbehavior/motivations and put relevant strategies in place that improve businessresults. Classes are a combination of inperson lectures, work sessions, and onlinemodules.