COM 9654

About this course

This course will focus on understanding the various models of strategic communication in the organization. It will consider such goals for internal communication as sustaining morale and goodwill between employees and management; informing employees about internal changes, such as reorganization; communication of compensation and benefit information; communication to increase employee understanding of a company's products, organization, ethics, culture, external environment; and changing employee attitudes and behavior. Finally, the management of effective internal communication programs will be addressed.