BBA 332
Marketing Management · 3 credits · Spring 2027
Requirements
Pre-requisite BBA 204 (formerly BBA 304)
About this course
Nature and functions of marketing; marketing environment, consumer motivation and behavior; marketing institutions at the wholesale and retail levels; market research, product planning, pricing policies, sales management and promotion; and government regulation. NOTE: If a student does not have BBA 204, they canrequest departmental permission.PREREQ: BBA 204.
No sections have been posted for this course in this term yet.