MKT 4555
Advanced Digital Marketing · 3 credits · Fall 2026
Requirements
Prereq: {[MKT 3000 & [Pre/coreq: MKT 3620 or (Digi MKT subplan & BPL stdnt grp)]} & {[(ZICK/ZKTP stdnt grp) & (ZK4L/ZK4P stdnt grp: https://bit.ly/4000-level-bus-courses)] or [ZKDS stdnt grp] or [MSCMGT-BA Subplan w/45 creds]
About this course
This course provides students with an in-depth understanding of using digital techniques for developing and executing marketing strategies. Students learn methods employed by professionals when developing digital marketing strategies, and the class gives students hands on experience using relevant technologies to create and implement these strategies. After successfully completing the course, students will be able to formulate methods for executing marketing in a digital world, the steps/processes guiding the development of digital strategies and know how to employ these strategies on digital platforms.
Seat status as of Sep 28, 10:49 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.
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