MKT 355
Digital Marketing · 3 credits · Spring 2027
Requirements
PREREQUISITE: MKT 341
About this course
Companies are increasingly focusing on internet in order to interact with customers, utilizing digital marketing strategies through email, social media and/or mobile tools because consumers have a significant voice in digital environment. Due to the great effect of internet on business and marketing; thus, it is important for marketers to understand this phenomenon. This digital marketing course is designed to cover an overview of the digital marketing-related concepts and provide students with an introduction to different digital marketing tools to be used such as email/search/social media/mobile, and various issues such as measuring digital marketing effectiveness and privacy.
Seat status as of Oct 2, 10:27 AM ET. Seats can change between refreshes.
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