MKT 4160
Advertising Account Management · 3 credits · Fall 2026
Requirements
Prerequisite: MKT 3000, Corequisite MKT 3520 & ZICK or ZKTP Student Group
About this course
This course teaches the fundamentals of advertising account management, one of the five ?pillars? within today?s advertising agencies along with research, media, account planning, and creative. The highly interactive curriculum combines concepts, models with practical applications, assignments and exercises. It provides students with a primer on how to function as an Account Manager in today?s highly competitive and technological advertising and communications world. Students will benefit by learning: (1) how today?s modern advertising and communications agencies operate; (2) the roles and responsibilities of an account manager and key agency department; (3) how advertising campaigns are developed and executed; and (4) how to analyze advertising strategies and campaigns.
Seat status as of Sep 28, 10:49 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.
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