MKT 4120
Media Planning · 3 credits · Spring 2027
Requirements
PREREQUISITE: MKT 3000 AND MKT 3520 or EQUIVALENT AND ZICK OR ZKTP Student Group.
About this course
This course examines the development of effective media strategy for advertising and other areas of marketing communication. Each of the major media channels for promotion are covered in depth. Students develop their own media plans and conduct a variety of computer-assisted quantitative analyses to assess competitive spending, set objectives, and evaluate the audience delivery of alternative media schedules.
Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.
No sections have been posted for this course in this term yet.