PSY 32106
Consumer Psychology · 3 credits · Fall 2026
Requirements
PRE: PSY 10200 OR 10101 & 247
About this course
This course provides an overview of consumer psychology from a Business-Marketing point-of-view. Throughout the semester, students will study psychological theories and principles, key empirical research findings in the domain of consumer psychology, and real-life business case studies. Students will be asked to think critically about this information, and apply what they learn both strategically and creatively to evaluate and design effective market approaches and business plans.
Seat status as of Oct 3, 6:32 AM ET. Seats can change between refreshes.
FF-LEC Regular
Mon/Wed · 3:30 PM - 4:45 PM
NAC 7/219
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