CIS 210
Marketing Analytics · 3 credits · Spring 2027
Requirements
PRE-REQUISITES: CIS 101 & BU 401
About this course
This course provides an introduction to data analytics as it is used in Marketing. Students will learn how to use various information systems and software tools to collect and analyze data and create infographics for marketing decision support including: search engine optimization, multimedia optimization, ad revenue optimization, social media, e-mail and ad campaign optimization. Students will also learn the basics of regression analysis and how neural networks and several different machine learning techniques are applied in price prediction modeling, customer satisfaction analysis, campaign analysis, market segmentation analysis, and market basket analysis.
No sections have been posted for this course in this term yet.